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The video recorder operator arranges video recording equipment and accessaries, sets up video recordings, does showing agrees, and supervises video quality.
But the advent of consumer camcorders in 1985, and more importantly, the arrival of high-resolution digital video in the early 1990s, have lowered the technology barrier to movie production significantly. Both production and post-production costs have been significantly lowered; today, the hardware and software for post-production can be installed in a commodity-based personal computer. Technologies such as DVDs, FireWire connections and non-linear editing system pro-level software like Adobe Premiere Pro, Sony Vegas and Apple's Final Cut Pro, and consumer level software such as Apple's Final Cut Express and iMovie, and Microsoft's Windows Movie Maker make movie-making relatively inexpensive.
Bill Starkov Blog :Bill Starkov is an independent producer and financier in Los Angeles. Having founded Creative Talent Associated (CTA) in 1989, Starkov spent over a decade booking and and marketing talent, and provided casting services for hundreds of music videos, films, commercials, informercials, print work, shows and private entertainment events. He worked with some of the top vocal performers to create feature film soundtracks.
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The share of advertising spending relative to GDP has changed little across large changes in media. For example, in the US in 1925, the main advertising media were newspapers, magazines, signs on streetcars, and outdoor posters. Advertising spending as a share of GDP was about 2.9 percent. By 1998, television and radio had become major advertising media.
“Advertising has an “agenda setting function” which is the ability, with huge sums of money, to put consumption as the only item on the agenda. In the battle for a share of the public conscience this amounts to non-treatment of whatever is not commercial and whatever is not advertised for. Advertising should be reflection of society norms and give clear picture of target market. Spheres without commerce and advertising serving the muses and relaxation remain without respect.
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